TITLE

Life insurers succeed with direct marketing

PUB. DATE
July 2003
SOURCE
Employee Benefit News;Jul2003, Vol. 17 Issue 8, p29
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the results of a survey conducted by Vertis Inc. on direct marketing of life insurance. Consumer response to direct mail; Response of younger baby boomers to direct mails; Likelihood that the respondents will buy the insurance through direct mail.
ACCESSION #
10195173

 

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