TITLE

How (Not) To Win Friends and Influence Editors

AUTHOR(S)
Applebaum, Michael
PUB. DATE
June 2003
SOURCE
Brandweek;6/30/2003, Vol. 44 Issue 26, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on several public relations strategies used by companies.
ACCESSION #
10192719

 

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