In-Store Branch DNA: Well Worth Replication

Martin, Dave
April 2015
American Banker;4/2/2015, Vol. 180 Issue 50, p1
Trade Publication
The article offers information on the benefit of in-store branches of banks and credit unions. Topics discussed include management of brick-and-mortar branches, productive development of bank teams in technology and shifting customer preferences, and engagement in branch designs and creative marketing to create consumer awareness.


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