TITLE

Top Cards Still Hold Solid Hands

AUTHOR(S)
Cassidy, Hilary
PUB. DATE
June 2003
SOURCE
Brandweek;6/23/2003, Vol. 44 Issue 25, pS36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that credit card companies have continued to build relationships with the entertainment and sports world in an attempt to differentiate themselves in an increasingly competitive marketplace. Top four credit card companies that recorded gains in their gross dollar volume in 2002; Reason major card companies upped their marketing spending; Information on the marketing effort of American Express.
ACCESSION #
10174421

 

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