TITLE

Don't Fear Beta Testing, App Developers Tell Banks

AUTHOR(S)
Din, Suleman
PUB. DATE
March 2015
SOURCE
Financial-planning.com;3/23/2015, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the clash between the software development community's standard practice of beta testing and the banking culture, which according to Malauzai Software founder Robb Gaynor is feared by many banking executives as a reason for customer attrition.
ACCESSION #
101727322

 

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