TITLE

Fast-food rethinks marketing

AUTHOR(S)
MacArthur, Kate
PUB. DATE
June 2003
SOURCE
Advertising Age;6/30/2003, Vol. 74 Issue 26, pS-2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the changes in the marketing strategies of fast-food restaurants as of June 2003. Consumers who rated the desirable attribute of quick-service restaurants ranked taste or flavor of food as the most important, followed by cleanliness of the restaurant, accuracy in filling orders, temperature of food, and others. Fast food chains are re-evaluating their marketing and advertising efforts to improve the customer experience.
ACCESSION #
10170795

 

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