TITLE

E-Trade on the Hunt For an Ad Agency

PUB. DATE
July 2003
SOURCE
American Banker;7/7/2003, Vol. 168 Issue 128, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
E-Trade Group Inc. said Thursday that it had begun a search for a new agency to handle the creative portion of its national advertising account. Goodby, Silverstein&Partners, the San Francisco firm that has been E-Trade's creative agency of record since 1999, has chosen not to participate in the review process, according to E-Trade.
ACCESSION #
10170448

 

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