TITLE

BESPOKE BRANDS TAKE CENTER STAGE AT STARWOOD HOTELS' NEW INNOVATION LAB

AUTHOR(S)
GREEN, CHRISTINA
PUB. DATE
March 2015
SOURCE
Boutique Design;Mar2015, Vol. 11 Issue 2, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on business relocation of Starwood Hotels & Resorts to Garment District, in New York with the opening of its brand innovation studio. Topics discussed include views of Starwood's senoir vice-president Mike Tiedy on their flexibility to select materials, mission of the studio is to find ways for its own brand and immerse designers and developers in its luxury brand.
ACCESSION #
101681301

 

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