TITLE

For Sox, growth is en español

AUTHOR(S)
ECKER, DANNY
PUB. DATE
March 2015
SOURCE
Crain's Chicago Business;3/16/2015, Vol. 38 Issue 11, p0001
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports the growing number of Latino fans of the Major League Baseball team Chicago White Sox as of mid-March 2015. According to research firm Nielsen, 23% of Hispanic adults attended a Sox game in 2014 compared to 17% in 2012. Also cited are some Sox players like Minnie Minoso, Ozzie Guillen and Jose Abreu, as well as the comment by Sox executive Scott Reifert on their operation.
ACCESSION #
101670030

 

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