For Sox, growth is en español

March 2015
Crain's Chicago Business;3/16/2015, Vol. 38 Issue 11, p0001
The article reports the growing number of Latino fans of the Major League Baseball team Chicago White Sox as of mid-March 2015. According to research firm Nielsen, 23% of Hispanic adults attended a Sox game in 2014 compared to 17% in 2012. Also cited are some Sox players like Minnie Minoso, Ozzie Guillen and Jose Abreu, as well as the comment by Sox executive Scott Reifert on their operation.


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