Maintaining life insurer's relevance

Pattamarat, Wimolwan
March 2015
Asia Insurance Review;Mar2015, p76
Trade Publication
The article shares approaches that life insurance companies in Asia can focus on to develop the organization, products and services that satisfy changing customer needs. The strategies discussed are focus on health insurance and annuity product, offering additional value to customers through digital platform, developing insurance agents to become financial adviser, expansion of market and customer base, and adapting to regulatory changes and market challenges.


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