TITLE

Maintaining life insurer's relevance

AUTHOR(S)
Pattamarat, Wimolwan
PUB. DATE
March 2015
SOURCE
Asia Insurance Review;Mar2015, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article shares approaches that life insurance companies in Asia can focus on to develop the organization, products and services that satisfy changing customer needs. The strategies discussed are focus on health insurance and annuity product, offering additional value to customers through digital platform, developing insurance agents to become financial adviser, expansion of market and customer base, and adapting to regulatory changes and market challenges.
ACCESSION #
101667749

 

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