How to incentivise healthy living

Sek Yen Foo
March 2015
Asia Insurance Review;Mar2015, p66
Trade Publication
The article explains why insurers should opt for health awards in building incentives for their customer wellness programs. The results of a study conducted by insurance company Sun Life are discussed that include the concern of people over health issues and their awareness about better lifestyle choices, the range of health insurance products available in the market and the motivation of customers for choosing healthier lifestyles, and relationship building with customers.


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