TITLE

Teen-focused Services Tap Non-Traditional Retailers

AUTHOR(S)
Marek, Sue
PUB. DATE
July 2003
SOURCE
Wireless Week;7/1/2003, Vol. 9 Issue 14, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the retail strategy of Virgin Mobile USA and Boost Mobile which aims at attracting the teen market. Benefits of working with non-traditional retailers to Boost Mobile's business; Challenges in offering mobile phones through non-traditional retailers; Distribution partners of Virgin Mobile USA.
ACCESSION #
10161463

 

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