Teen-focused Services Tap Non-Traditional Retailers

Marek, Sue
July 2003
Wireless Week;7/1/2003, Vol. 9 Issue 14, p8
Trade Publication
Deals with the retail strategy of Virgin Mobile USA and Boost Mobile which aims at attracting the teen market. Benefits of working with non-traditional retailers to Boost Mobile's business; Challenges in offering mobile phones through non-traditional retailers; Distribution partners of Virgin Mobile USA.


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