Shopping With Your Buddy

Smith, Brad
July 2003
Wireless Week;7/1/2003, Vol. 9 Issue 14, p4
Trade Publication
Focuses on Shopping Buddy, an electronic wireless device that reads loyalty cards and knows the consumer's buying pattern, being tested at Braintree, Massachusetts branch of Stop & Shop supermarket. Goals of the trial; Features of the Shopping Buddy device; Security concerns on the device.


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