TITLE

Shopping With Your Buddy

AUTHOR(S)
Smith, Brad
PUB. DATE
July 2003
SOURCE
Wireless Week;7/1/2003, Vol. 9 Issue 14, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Shopping Buddy, an electronic wireless device that reads loyalty cards and knows the consumer's buying pattern, being tested at Braintree, Massachusetts branch of Stop & Shop supermarket. Goals of the trial; Features of the Shopping Buddy device; Security concerns on the device.
ACCESSION #
10161449

 

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