INTEGRATION STRATEGY Key to Margin Management

Stasz, John F.
July 2003
Financial Executive;Jul/Aug2003, Vol. 19 Issue 5, p44
Academic Journal
This article reports that a very useful approach to improving a company's profit performance is to use new gross margin management methodology. The author notes that improved gross margins are one of the most powerful levers of financial performance. Many companies do not fully understand or utilize the powerful leverage of a system that maximizes margins. By doing so a company focuses on gross margin as the leverage point and integrates all the key drivers of gross margin into a comprehensive improvement program that aligns from strategy to daily execution. The author adds that companies that employ this integrated methodology will be more successful in delivering sales growth, bottom-line results and shareholder value.


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