TouchPoint excellence improves customer retention

Taylor, Charles
February 2015
Banker Middle East;Feb2015, Issue 170, p36
The article provides information on how to provide excellent customer services and improve customer retention in the financial services industry. It stresses that the successful customer retention approach begins with the clear communication of the sales message, capturing a reliable, value-added, branded means in which the firm intends to supply products and services to the customers. Other information such as customer loyalty and service delivery is presented.


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