TITLE

TouchPoint excellence improves customer retention

AUTHOR(S)
Taylor, Charles
PUB. DATE
February 2015
SOURCE
Banker Middle East;Feb2015, Issue 170, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article provides information on how to provide excellent customer services and improve customer retention in the financial services industry. It stresses that the successful customer retention approach begins with the clear communication of the sales message, capturing a reliable, value-added, branded means in which the firm intends to supply products and services to the customers. Other information such as customer loyalty and service delivery is presented.
ACCESSION #
101611806

 

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