Rx: Inexpensive Pills With Costly Labels

Ognibene, Peter J.
June 1973
New Republic;6/2/73, Vol. 168 Issue 22, p12
Presents information on the escalating cost of medicines in the U.S. Impact of inflation on the cost of medicines in the U.S.; Study of the prescription drug industry by Senator Gaylord Nelson and Congressman Ben Rosenthal; Opinion that U.S. consumers are forced to pay over a billion dollars annually in unnecessary prescription drug costs because of prohibitions on retail advertising, over-protective patent laws, exorbitant promotional expenditures by industry and unreasonable markups; Information on the fact that the drug industry spends more than $1 billion a year in advertising and other promotional campaigns; View that the drug industry spends an average of about $5000 per doctor to convince them to prescribe brand name products; Suggestions for consumers to cut down on their prescription costs.


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