You Make a Difference

Cotton, Wayne
July 2003
Advisor Today;Jul2003, Vol. 98 Issue 7, p66
Trade Publication
Discusses ways for financial advisors to deal with difficulties related to contacting new clients. Need to understand that the right way to do business is to have a positive self image by helping prospects understand and solve the types of problems that a financial advisor's company's products and services can solve; Need to realize the difference that one can make in a client's life.


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