TITLE

GOING FOR BROKERS?

PUB. DATE
June 2003
SOURCE
Precision Marketing;6/20/2003 Supplement, Vol. 15 Issue 36, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines data management in direct marketing. Use of list brokers; List buying; Identification of a unique file or negotiating a special deal seen as the defining skill of a direct marketer; Need to treat lists as knowledge that informs a strategy and targeting.
ACCESSION #
10136854

 

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