TITLE

Motown's Keeping a Stiff Upper Lip

AUTHOR(S)
Dietsch, Robert W.
PUB. DATE
February 1974
SOURCE
New Republic;2/16/74, Vol. 170 Issue 7, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on measures taken by the automobile industry to manage the slowdown of automobile sales in Detroit, Michigan. Prevalence of layoffs and reduced work week in the industry; Plans of General Motors Corp., Ford Motor Co. and Chrysler Corp. to revamp production facilities; Problems faced by General Motors regarding the sales of its small cars; Advertising campaigns of Ford; Emphasis on the manufacture of small and light-weight cars; Statement that these small cars would hike the prices and in turn, the corporate profits of manufacturers; Accessories to be supplied in small cars; Rumors that the soaring cost of gasoline will dampen the use and purchase of automobiles.
ACCESSION #
10136010

 

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