Motown's Keeping a Stiff Upper Lip

Dietsch, Robert W.
February 1974
New Republic;2/16/74, Vol. 170 Issue 7, p13
Focuses on measures taken by the automobile industry to manage the slowdown of automobile sales in Detroit, Michigan. Prevalence of layoffs and reduced work week in the industry; Plans of General Motors Corp., Ford Motor Co. and Chrysler Corp. to revamp production facilities; Problems faced by General Motors regarding the sales of its small cars; Advertising campaigns of Ford; Emphasis on the manufacture of small and light-weight cars; Statement that these small cars would hike the prices and in turn, the corporate profits of manufacturers; Accessories to be supplied in small cars; Rumors that the soaring cost of gasoline will dampen the use and purchase of automobiles.


Related Articles

  • Yes, rebates are rising -- but prices are, too. Teahen Jr., John K. // Automotive News;6/16/2003, Vol. 77 Issue 6043, p3 

    An 'Automotive News' analysis finds that sticker prices of cars and light trucks in the U.S. market have gone up an average of $681 or 2.6 percent during the 2003 model year. The Big 3 have had 22 price increases and the result is an average sales-weighted increase of $938, or 3.6 percent. The...

  • AUTO NEWS digest.  // Automotive News;9/8/2008, Vol. 83 Issue 6324, p45 

    The article presents news briefs related to the automobile industry. General Motors Corp. (GM) will show a production version of the Chevrolet Volt extended-range electric vehicle as part of its 100th anniversary celebration. Ford Motor Co. says it is finding it harder to get eligible employees...

  • Ads Tout Ford's Charity Focus. Stanley, T. L. // Brandweek;4/6/2009, Vol. 50 Issue 14, p010 

    The article reports on the advertising of Ford Motor. Ford has created an advertising campaign which focuses on the company's charity work and will air on 17,300 motion picture screens before films like "Monsters vs. Aliens" and "17 Again." The campaign will further set it apart from other...

  • Getting Down to Fighting Weight. Priddle, Alisa; Anderson, Scott; Mayne, Eric; Murphy, Tom; Pope, Byron; Shuldiner, Herb // Ward's Auto World;Dec2006, Vol. 42 Issue 12, p30 

    The article looks at the downsizing of and problems facing major automobile manufacturers in the U.S. Ford is evaluating strategies as a smaller automaker as it works to layoff salaried and hourly positions and shut down 16 plants by 2008. DaimlerChrysler chairman Dieter Zetsche is preparing a...

  • A decade of anguish for Detroit 3: 250,000 jobs vanish since 2000. Wortham, April // Automotive News;2/9/2009, Vol. 93 Issue 6346, p1 

    The article reports that General Motors, Ford Motor Co. and Chrysler LLC have shed about 142,000 jobs since 2005. It is stated that North American employment at the Detroit 3 has been cut in half in this dismal decade. Most of the Detroit 3 jobs lost in 2008 were U.S. hourly positions eliminated...

  • Feeling the pressure. Truett, Richard // Automotive News;4/11/2005, Vol. 79 Issue 6142, p28F 

    The article focuses on the impact of increasing gasoline prices on the automobile industry and trade in the U.S. After a year of price swings that pushed a gallon of gasoline to near $3 in some parts of the country last summer, Ford Motor Co., General Motors Corp. and Chrysler Corp. have...

  • Carmakers' supply grows. Kurylko, Diana T. // Automotive News;9/12/2005, Vol. 80 Issue 6165, p39 

    The article reports that rising gasoline prices and the diminishing impact of employee pricing schemes by leading automobiles manufacturers have affected sales--and with them, inventories. After a dramatic drop in August, the combined days supply for General Motors Corp., Ford Motor Co. and...

  • AUTO NEWS digest.  // Automotive News;3/20/2006, Vol. 80 Issue 6194, p24F 

    This article presents news briefs related to the automobile industry in the U.S. The U.S. Securities and Exchange Commission this month rejected Ford Motor Co.'s request to keep an anti-gay proposal off its annual meeting proxy. Shareholders will vote on the issue in May 2006. General Motors...

  • Big 3's Job 1: Relevance. Winter, Drew // Ward's Dealer Business;Jan2007, Vol. 41 Issue 1, p48 

    The author discusses the importance of an effective marketing strategy for automobile industry giants such as General Motors Corp., Ford Motor Co. and Chrysler Corp. According to the author, these three big manufacturers that emphasize quality on their products may find it hard to gain share in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics