TITLE

Sortito brings adroit touch with film tie-ins to Spyglass

AUTHOR(S)
Friedman, Wayne
PUB. DATE
June 2003
SOURCE
Advertising Age;6/23/2003, Vol. 74 Issue 25, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles film-making veteran Karen Sortito, who was hired by Spyglass Entertainment as executive vice-president. Sortito worked in senior marketing executive positions for Imax Corp., Sony Pictures Entertainment and Web site TheMan.com. But she is probably best known for ground-breaking marketing tie-in promotions in the late 1990s while at MGM Distribution Co. In the automobile category, Sortito, as executive vice president-worldwide promotions and corporate sponsorships, helped deal with BMW of North America for the James Bond films such as Golden Eye and Tomorrow Never Dies. While serving in marketing positions for Fox Film Entertainment, Morgan Creek Productions, Paramount Pictures and MTV Networks, Sortito has gained perspective on how to effectively tie consumer products to a film. One of Sortito's landmark entertainment marketing efforts was to blend the James Bond character into the tie-in partner's product for television spots that not only used footage from the movie, but new materials as well. Automobile companies that tie in with a film can get news of the film to consumers a movie studio would not reach on its own, such as through niche auto-enthusiast magazines, or automobile shows and direct mail efforts.
ACCESSION #
10132589

 

Related Articles

  • Spyglass taps Wolpert veep. Lyons, Charles // Daily Variety;06/01/2000, Vol. 267 Issue 63, p4 

    Reports on Megan Wolpert's appointment as vice president of production at Los Angeles, California-based movie production company Spyglass Entertainment as of June 1, 2000.

  • Karen Sortito.  // Promo;Mar2002, Vol. 15 Issue 4, p78 

    Features Karen Sortito, a former marketing executive who posed for the cover of the magazine 'Promo' in January 1996. Description of her cover photograph.

  • 'Penny' spec gets cashed by Spyglass. Harris, Dana // Daily Variety;9/16/2002, Vol. 276 Issue 74, p7 

    Reports on the acquisition by Spyglass Entertainment of Andy Bellin's script 'A Penny Earned' from Maverick Films and Eric Cahan.

  • 'Balls' pitch in Spyglass' park. Kit, Zorianna // Hollywood Reporter -- International Edition;02/13/2001, Vol. 366 Issue 48, p6 

    Reports that Spyglass Entertainment has purchased the script for 'Balls of Fury,' a comedy, from writers Thomas Lennon and Robert Ben Garant. Storyline background; Film production plans for the script.

  • CBS' 'cable bypass' surgeon weaves a news Web. Learnmonth, Michael // Daily Variety;11/20/2006, Vol. 293 Issue 36, pA5 

    The article focuses on the role of Betsy Morgan, vice president of digital media and general manager of CBSNews.com., in the successful implementation of its "cable bypass" strategy. Since the implementation of the initiative, CBS has been the fastest-growing news website with an audience that...

  • WOMAN OF THE YEAR: Kimberli Carroll. Mastroberte, Tammy // Convenience Store News;Jul2015, Vol. 51 Issue 7, p50 

    The article profiles Kimberli Carroll, senior vice president (VP), Foodservice Division of Ruiz Food Products Inc., and a recipient of the 2015 Woman of the Year award by the journal. Carroll started her career as the director of marketing for the California Tomato Commission for six years, and...

  • Film Musicians Demand Access to Spyglass Financials.  // International Musician;Feb2011, Vol. 109 Issue 2, p6 

    The article reports on the action of the Film Musicians Secondary Market Fund which urges the U.S. District Court judge in California to disclose the financial records of Spyglass Entertainment for at least 15 hit films.

  • Spyglass taps prod'n VP. Dunkley, Cathy // Daily Variety;11/3/2003, Vol. 281 Issue 21, p5 

    Reports the appointment of Erin Stam as vice president of production for Spyglass Entertainment.

  • SPYGLASS IN HOLIDAY SPIRIT. Harris, Dana // Daily Variety;6/5/2003, Vol. 279 Issue 42, p8 

    Reports that Spyglass Entertainment has purchased the comedy film 'Four Christmases.' Story of the film; Producers of the film; Screenwriters of the movie.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics