Stankov, Uglješa; Jovanović, Tamara; Dragićević, Vanja
January 2014
Singidunum Journal of Applied Sciences;2014 Supplement, p743
Academic Journal
Facebook plays an important role as information source, communication tool and as media for sharing travel experiences. The present study will provide perspective on tourism students' travel related usage patterns of Facebook, as today's world's largest social networking platform. The purpose is to discover similarities and differences in Facebook travel related usage patterns of tourism students comparing to non-tourism students. Results of the study suggest that most similarities are present in general use of Facebook, and in non-specific travel related usage patterns. Significant differences are recorded in "core" travel related user patterns considering posting travel related messages, content and connotation of travel related messages, content of travel related photographs and in travel specific reasons for viewing travel related photographs. It is believed that understanding differences in usage patterns in the period of higher tourism education can help students to more effectively use SNSs when dealing with travel related content in future professional life.


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