Taking care of business

Cobb, Robin
July 1998
Marketing Event;Jul/Aug98, p47
Argues that standards in the events industry must improve to avert audio-visual crises during promotional events. Information on the training initiative of the International Visual Communications Association and the Audio Visual Hire Association (AVHA); Explanations from AVHA officials; Significance of customer care to advance the effort. INSET: Top tips for clients and AV firms.


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