Getting the measure of shows

Couldwell, Clive
July 1998
Marketing Event;Jul/Aug98, p24
Reports on some moves to document the effectiveness of the exhibition and events industry. Information on the Daily Mail Ideal Home Exhibition; Problem being faced by the industry; Question on whether attending the exhibition support the firm's business plan. INSET: Growth in expenditure on exhibitions.


Related Articles

  • Make your visit to a trade show pay. Daniel, Joseph E. // Folio: The Magazine for Magazine Management;10/1/93, Vol. 22 Issue 17, p104 

    Presents money-saving ideas in attending trade shows. Identification of one's motive; Use of barter; Investing in a portable booth; Traveling economically.

  • State Fair - A Texas Tradition. Hutchison, Kay Bailey // Graham Leader;10/4/2011, Vol. 136 Issue 15, p8 

    In this article the author discusses the history as well as the economic benefits offered by the State Fair of Texas, which started as the Dallas State Fair and Exposition in 1886.

  • London calls for a single voice. Couldwell, Clive // Marketing Event;Oct98, p26 

    Focuses on the plan of the Labour government in Great Britain to have an elected mayor in London to help the city win business. Importance of constructing events facilities; Ranking of London among the cities in the world in terms of events facilities; Impact of the events industry to London.

  • Getting your money's worth from trade shows. Van Kirk, Dougf // InfoWorld;12/20/93, Vol. 15 Issue 51, p46 

    Focuses on the effect of shrinking information systems (IS) budgets on trade shows. Value of trade shows to vendors; Trend in reduction of trade show attendance; Search for cost-effective alternatives for networking with other IS professionals; Vendor orientation of trade shows; Problem with...

  • Exhibitions drive visits.  // Travel Daily;5/25/2012, p2 

    The article reports on the research conducted by the Exhibition and Event Association of Australia which indicates the exhibitions are important in boosting the country's tourism.

  • Show business. Gitomer, Jeffrey // Entrepreneur;Sep95, Vol. 23 Issue 9, p90 

    Details on how to maximize the potential benefits from the association's trade show or the industrial annual convention. Tips to maximize profits from trade shows.

  • CEIR Index Falls for Third Straight Year in 2010. Kovaleski, Dave // Association Meetings Exclusive Insight;5/4/2011, p2 

    The article reports on the decline of the U.S. exhibition industry in 2010 for the third consecutive year based on the Center for Exhibition Industry Research (CEIR) Index.

  • 'Twas ever thus.  // Aviation Week & Space Technology;12/7/1992, Vol. 137 Issue 23, p21 

    States that although US aerospace companies are griping about the fiendishly high costs of air shows, the grouped US exhibit at Abu Dhabi's IDEX '93 defense show next February is sold out. Advance bookings for the US Pavilion to the Dubai '93 aerospace show next November are also said to be strong.

  • Fair flourishes. Ajango, Deb // Alaska Business Monthly;May94, Vol. 10 Issue 5, p38 

    Discusses the economic benefits which comes from Alaska's regional fairs. Official state fair of Alaska for even and odd years; Employment opportunities during fair season; Contribution to the local economy; Recipe for fair-business success; Sources of fair's revenue.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics