TITLE

Why exhibition organisers can learn from publishing

AUTHOR(S)
Grice, Stephanie
PUB. DATE
July 1998
SOURCE
Marketing Event;Jul/Aug98, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Explores the differences between the exhibitions and publishing industries of Great Britain. Lessons that exhibition organizers can learn from publishing; Insights from Stephen Brooks, chairman for the Association of Exhibition Organizers; Comparison with other countries.
ACCESSION #
1012316

 

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