TITLE

VW distributor tutors the AA

PUB. DATE
July 1998
SOURCE
Marketing Event;Jul/Aug98, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the marketing event conducted by Great Britain-based Volkswagen AG in June 1998 for its Golf automobile. Highlights of the event.
ACCESSION #
1012291

 

Related Articles

  • VW delays UK Beetle push. Brownsell, Alex // Marketing (00253650);4/4/2012, p4 

    The article discusses the delay of automaker Volkswagen's advertising campaign in Great Britain to promote the 2012 Beetle model due to supply difficulties.

  • Mulling a used Phaeton? It's luxury for a song.  // Automotive News;7/22/2013, Vol. 87 Issue 6578, p34 

    The article on automobile maker Volkswagenwerk's (VW) plan of redesigning its Phaeton car and sell it to a low price in the U.S.

  • New EV will test the range of GM's plug-in strategy. Colias, Mike // Automotive News;7/22/2013, Vol. 87 Issue 6578, p8 

    The article reports on automobile manufacturer General Motors Co.'s (GM) plug-in car strategy in the U.S. It mentions the challenge posed by low demand for electric vehicles (EVs) towards its efforts of electrification as well as prospective emergence of price erosion. It also notes the...

  • Distinguishing marques. Eisenstein, Paul // Professional Engineering;10/16/2002, Vol. 15 Issue 19, p42 

    Discusses the strategy to be used by Volkswagen to change its brand image. Myth that the company sells cars to only the lower end of the market; Release of automobiles such as the Phaeton and Touareg; Development of more mid- and upmarket vehicles; Shift of emphasis towards more niche segments;...

  • Volkswagen Ultimate Family Hero.  // Campaign;8/27/2010, Issue 34, p3 

    The article offers information on the plan of Volkswagenwek to launch a digital campaign, by DDB UK to demonstrate two new multi-purpose vehicle (MPV) models including the Sharan and the Touran.

  • Volkswagen sales up 20% in January.  // Knoxville Automotive Report;Mar2011, Vol. 21 Issue 6, p14 

    The article reports on the statement of Volkswagen AG that its global sales have increased by around 20% in year-on-year terms in January 2011.

  • VW sales up 25% in first quarter.  // Memphis Automotive Report;May2010, Vol. 21 Issue 8, p10 

    The article reports on the announcement made by Volkswagen AG regarding a 25% increase in sales in the first quarter of 2010.

  • VW plots 300bhp SUV coupé. KABLE, GREG // Autocar;8/5/2015, Vol. 285 Issue 5, p12 

    The article evaluates Volkswagen's, German car manufacturer, SUV (Sport Utility Vehicle) 300 bhp version Tiguan Coupe and outlines its features.

  • VW tries new incentives to sell Golf. Krogh, Henning // Automotive News Europe;3/3/2008, Vol. 13 Issue 5, p30 

    The article focuses on the incentive being offered by Volkswagen Germany in an effort to promote its Golf sedan. The company launched a phase-out bonus of up to €600 to Golf sedan buyers. The bonus can be combined with campaigns such as the Golf United special edition and the Young Driver...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics