Baby & Toddler series shelved
- Playing the angles with kids. Landay, Jerry M. // Christian Science Monitor;9/23/97, Vol. 89 Issue 209, p18
Opinion. Discusses commercial television in the United States in late 1997. The importance of the angle to attract attention; Regulations which are aimed at curbing the visceral hype of sex and violence; Requirements for educational television programming; Content ratings codes; How television...
- Population explosion. McConville, Jim // Electronic Media;09/14/98, Vol. 17 Issue 38, p27
Focuses on increase in children cable television programming in the United States. Reference to the launch of Fox Broadcasting Company's Family Channel; Plans of Nickelodeon cable network to launch a trio of digital-tier networks in January of 1999; Expansion of the Discovery Kids and Learning...
- UPN is bulking up. // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p42
Reports on United Paramount Network's additional two hours for its children's program airtime starting fall 1996. Program launchings; Includes animated version of the `Incredible Hulk.'
- UPN youth strategy smells like teen spirit. Flint, Joe // Variety;2/17/97, Vol. 366 Issue 3, p37
Reports on United Paramount Network's (UPN) revision of its children's programming strategy. UPN's decision to focus on the teenager sector of the market; Details of the television network's strategy.
- Projecting an image. Zerry, Monica // Science & Children;Sep1995, Vol. 33 Issue 1, p13
Examines the content of science related programs presented for children on television. Information about the study conducted in this regard by Jocelyn Steinke, communications professor at a New York College, and Marilee Long, assistant professor of technical journalism at Colorado State...
- The Effect of an Educational/Informational Rating on Children's Attraction To and Learning From an Educational Program. Krcmar, Marina // Journal of Broadcasting & Electronic Media;Fall2000, Vol. 44 Issue 4, p674
Discusses the effects of an Educational/Informational (E/I) rating on children's responses to an educational program. How older boys liked programs with E/I rating less; How older girls liked programs with E/I rating more; Educational children's programming legislation in the United States.
- Kids WB stays the course. Schmuckler, Eric // MediaWeek;2/3/97, Vol. 7 Issue 5, p5
Announces Kids WB's fall schedule comprised of Warner brothers' animated stars. Includes `Umptee3-TV'; `Looney Tunes'; `Batman'; `Superman'; Forecast improved performance of WB in its second year of operations.
- WB fighting for kids with program ploy. Schneider, Michael // Electronic Media;10/21/96, Vol. 15 Issue 43, p14
Reports that The WB has announced its `Big Kids Go First' campaign which aims to lure older kids to watch television on Saturday mornings. Attempts to fight declines in ratings; Rescheduling of superhero/action cartoons; Comments from Jamie Kellner, head of WB.
- WB, so young at heart. Dupree, Scotty // MediaWeek;2/26/96, Vol. 6 Issue 9, p37
Reports on Warner Brothers Network's offering of its entire schedule to advertisers during the upfront kids market in February 1996. Need to reconcile the declining number of children's programs with a growing demand from kids advertisers; Network's ability to cross-promote programs, promotions...