TITLE

Nokia steps up effort in recycling handsets

AUTHOR(S)
Hamdi, Raini
PUB. DATE
May 2003
SOURCE
Media: Asia's Media & Marketing Newspaper;5/30/2003, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Cellular telephone company Nokia Corp. has initiated a two-year regional effort to position itself as an environmentally friendly player in Asia. The campaign has been launched in key markets where Nokia's recycling “Take back” scheme are in place, including China, Hong Kong, India, Malaysia, New Zealand, the Philippines, Singapore, Taiwan and Thailand. Nokia believes its campaign drives home the importance of recycling in a way that is closer to the hearts of the consumers.
ACCESSION #
10112557

 

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