TITLE

Corporate Reputation: Walking the Talk

AUTHOR(S)
Motley, L. Biff
PUB. DATE
June 2003
SOURCE
ABA Bank Marketing;Jun2003, Vol. 35 Issue 5, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the significance of honesty and trustworthiness to banks that wanted to build their corporate reputation. Overview of a survey conducted on companies that produce positive and negative trustworthy scores; Behavior of consumers toward such corporate image; Lessons for bankers.
ACCESSION #
10108107

 

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