TITLE

Bon to tag 'Macy's' onto name

PUB. DATE
June 2003
SOURCE
Journal of Business (10756124);6/5/2003, Vol. 18 Issue 12, pA2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Cincinnati, Ohio-based Federated Department Stores Inc.'s plan to change the name of its Seattle, Washington-based The Bon Marche chain stores to The Bon-Macy's, to take advantage of the name recognition of The Bon's affiliate chain.
ACCESSION #
10101679

 

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