TITLE

Data Make the Difference

AUTHOR(S)
Karolefski, John
PUB. DATE
February 2015
SOURCE
Progressive Grocer;Feb2015, Vol. 94 Issue 2, p126
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on customer loyalty programs of retailers in the U.S. Topics explored include grocers like Albertsons and Acme that previously terminated their frequent shopper card programs, the effective use of customer data by retailers in designing promotional strategies that meet consumer needs and demands, and the integration of technology in customer loyalty programs in order for small food operators to compete with major chain stores.
ACCESSION #
101010961

 

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