Data Make the Difference

Karolefski, John
February 2015
Progressive Grocer;Feb2015, Vol. 94 Issue 2, p126
Trade Publication
The article focuses on customer loyalty programs of retailers in the U.S. Topics explored include grocers like Albertsons and Acme that previously terminated their frequent shopper card programs, the effective use of customer data by retailers in designing promotional strategies that meet consumer needs and demands, and the integration of technology in customer loyalty programs in order for small food operators to compete with major chain stores.


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