TITLE

Omnicom's Doremus Restructures

AUTHOR(S)
Mcmains, Andrew
PUB. DATE
June 2003
SOURCE
Adweek Eastern Edition;6/9/2003, Vol. 44 Issue 23, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Advertising agency Doremus has restructured its New York office into three operating units and hired former creative director of Deutsch and Wieden+Kennedy Evelyn Monroe Neill to oversee the creative arm. Neill will run the Omnicom Group shop's creative-development unit, dubbed D 2. The move reflects the agency's shift from a business-to-business shop to one that connects corporations to popular culture. That involves crafting everything from corporate films to executive speeches to signage, as well as planting brands in movies and on television shows.
ACCESSION #
10087993

 

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