TITLE

PERSONALITY AND ATTRACTIVENESS OF ACTIVITIES WITHIN SALES JOBS

AUTHOR(S)
Stevens, Charles D.; Macintosh, Gerrard
PUB. DATE
January 2003
SOURCE
Journal of Personal Selling & Sales Management;Winter2002-2003, Vol. 23 Issue 1, p23
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The sales literature has been marked with a continuing interest in assessing perceptions and attitudes toward sales as a potential career. This study adds to the literature by investigating the relationship between personality and attractiveness of activities within sales jobs. Participants (n = 202) in an experiment completed a measure of the Big Five dimensions of personality and indicated the degree to which they viewed various sales activities in the Moncrief (1986) sales taxonomy as attractive. Multiple regression results indicate that extroversion, openness to experience, agreeableness, and conscientiousness are related to attractiveness of the activities within sales jobs. Moreover, gender was found to be related to attractiveness of the activities. Implications for sales recruits, sales managers, and university sales courses are discussed.
ACCESSION #
10085377

 

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