TITLE

MEASURING UP

AUTHOR(S)
HALL, TOM
PUB. DATE
May 2014
SOURCE
Buying Business Travel;May/Jun2014, Issue 68, p104
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how to evaluate effectiveness of return on investment (ROI) in the event industry. Topics discussed include views of Amanda Hanlin, director of global sales for meetings at the international corporate services organisation HRG on neglection of clients to measure their ROI, Andy Ashley, managing director of Corporate Events, on the importance of ROI measurement and use of snap polls and voting technology to measure ROI.
ACCESSION #
100803369

 

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