TITLE

Movies, motorcycles And mobile apps

AUTHOR(S)
Marek, Sue
PUB. DATE
June 2003
SOURCE
Wireless Week;6/15/2003, Vol. 9 Issue 13, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the partnership of Cingular Wireless and Sony Ericsson and Sony Pictures to launch a nationwide marketing campaign in conjunction with the sequel 'Charlie's Angels: Full Throttle.' Details of the promotion; Ringtones created by Cingular that are highlighted in the movie; Use of the 'Charlie's Angels' movie tie-in by Cingular as a launch pad for an exclusive wireless game.
ACCESSION #
10060658

 

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