TITLE

Has your brand lost its freshness?

AUTHOR(S)
MANTERNACH, LYNN
PUB. DATE
January 2015
SOURCE
Corridor Business Journal;1/19/2015, Vol. 11 Issue 26, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of refreshing the brand of a business for its growth and development. It advices to focus on the reputation of the business among customers, redefine the vision of the business and communicate the refreshed brand through all channels and interactions. It also mentions that the brand strategy should focus on understanding the perception of customers of the products and services provided by the business and connecting with the customers.
ACCESSION #
100598613

 

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