Three Digital Marketing Megatrends for 2015

Friedlein, Ashley
January 2015
Marketing Week (Online Edition);1/19/2015, p1
Trade Publication
The article discusses the digital marketing megatrends for 2015. Topics discussed include development of creativity and design in digital marketing and ecommerce, marketing as a Service (MaaS) that combines marketing automation software with content creation and campaign management, and brief information on International Business Machines' (IBM) cloud-based platform Bluemix , and Internet service provider Google's codified visual language Material design.


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