TITLE

Three Digital Marketing Megatrends for 2015

AUTHOR(S)
Friedlein, Ashley
PUB. DATE
January 2015
SOURCE
Marketing Week (Online Edition);1/19/2015, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the digital marketing megatrends for 2015. Topics discussed include development of creativity and design in digital marketing and ecommerce, marketing as a Service (MaaS) that combines marketing automation software with content creation and campaign management, and brief information on International Business Machines' (IBM) cloud-based platform Bluemix , and Internet service provider Google's codified visual language Material design.
ACCESSION #
100529063

 

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