Magid: 30% of Promos Send Viewers Running

Hibberd, James
June 2003
Television Week;6/9/2003, Vol. 22 Issue 23, p37
Trade Publication
Presents the results of a U.S. study on television viewers conducted by the Frank N. Magid Associates in 2003. Percentage of television viewers who are motivated to watch a newscast after seeing a promotional advertisement on an affiliate station; Views of respondents on station advertisements that routinely exaggerate upcoming stories.


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