TITLE

Let's all brand together

AUTHOR(S)
Mitchell, Alan
PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Encourages brand name product marketers to think creatively and use co-marketing opportunities. Citation of the Laureus award as an effective marketing vehicle; Mechanics of co-marketing; Examples of co-marketing initiatives; Factors which ensure the success of co-marketing initiatives.
ACCESSION #
10036354

 

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