TITLE

LAST WORD

PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents issues and developments pertaining to brand name products as of June 2003. Amount The Cooperative Bank believes it has lost and gained due to its ethical code; Reports that Sir Richard Branson purchased a tropical island off Australia for the sole use of Virgin employees; Return to profitability of British Airways.
ACCESSION #
10036350

 

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