TITLE

Commitment-phobic consumers

PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details research findings of Taylor Nelson Sofres on the extent of consumer apathy towards seeking out the best financial services deal. Consumer loyalty to banks in Great Britain; Findings in the European Bank Health Barometer that Finns and Swedes are the most loyal bank customers.
ACCESSION #
10036316

 

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