TITLE

Idea generation

AUTHOR(S)
Baskin, Merry
PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers tips on how to facilitate a brainstorming-session and encourage creative thinking. Merits of brainstorming; Caution in using brainstorming to settle a dispute; Importance of preparing for a brainstorming session in advance.
ACCESSION #
10036228

 

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