TITLE

Brand experiential centres

AUTHOR(S)
Rogers, Ian
PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues that the survival of Great Britain-based call center industry will depend on it working with human relations and marketing department to deliver an improved brand experience to customers. Competing and contradictory forces driving the way businesses view their call center capability; Level of customer service exemplified by First Direct.
ACCESSION #
10036215

 

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