Brand begins at 30

McKinlay, Heather
June 2003
Brand Strategy;Jun2003, Issue 172, p30
Trade Publication
Explains why consumers in their 30s should be the target consumers for drink brands. Data from TGI explaining why some drink brands are popular with the 30 plus age group; Household expenditure on alcohol; Reliance of some brands on television advertising; Effectiveness of direct marketing as a marketing channel.


Related Articles

  • Giving Young Latinos a Taste of Dr Pepper.  // Brandweek;4/12/2010, Vol. 51 Issue 15, pH7 

    The article reports on a successful advertising campaign that was developed by Lopez Negrete Communications for Snapple Group to increase awareness about the beverage Dr. Pepper among Hispanic American teenagers.

  • Generations X and Y.  // License!;Jun2003, Vol. 6 Issue 5, p90 

    Presents statistics and tips for marketing and merchandising to young adults in the United States. Average amount of discretionary income by age; Targeting tips; Suggested licenses. INSETS: TARGETING TIPS;Hot Licenses.

  • Study: Sugary drinks being marketed to minority youth. Currie, Donya // Nation's Health;Jan2012, Vol. 41 Issue 10, p11 

    The article offers information about a study conducted by Yale Rudd Center for Food Policy and Obesity, which shows that companies that produce sugary drinks focused on young adults, mainly African American and Hispanic youth.

  • Motorcycle shops see sales increase in 2011. EMERSON, LAURA // Las Vegas Business Press (10712186);6/13/2011, Vol. 28 Issue 24, pP19 

    The article reports on an increase in sales of motorcycle shops in 2011 and the unique challenges they are facing in the coming months. J. P. Jaramillo, sales manager at Las Vegas Harley-Davidson, says since their consumer is now getting older, they have to reach out to nontraditional riders...

  • How To Not Just Penetrate, But 'Embrace' Young Prospects. Bartlett, Michael // Credit Union Journal;4/24/2006, Vol. 10 Issue 16, p12 

    The article discusses approaches on how credit unions in the U.S. can attract younger people in spite of limited resources. One suggestion involves the creation of member information sheet where clients could indicate their favorites, birthdays of family members and other personal information as...

  • Communicating with the youth market. Evans, Chris // Precision Marketing;5/30/2008, Vol. 20 Issue 15, p9 

    The author reflects on the youth market as a target for thousands of products. He elaborates that it is important for marketers to understand the value of having information about them. He then argues that the industry did not focus on gaining more data about the youth market. Further, he...

  • Marketing to the disillusioned. Miller, Cyndee // Marketing News;7/6/1992, Vol. 26 Issue 14, p6 

    The article describes the challenges faced by marketers that cater to the 20-something age group in the U.S. According to Howard Marguiles, copywriter at Calet, Hirsch & Ferrell, the 20-something generation are very aware that they are a target market, so the agency decided to play against that...

  • Bar and Club Tobacco Promotions in the Alternative Press: Targeting Young Adults. Sepe, Edward; Glantz, Stanton A. // American Journal of Public Health;Jan2002, Vol. 92 Issue 1, p75 

    Objectives. This study examined changes in tobacco promotions in the alternative press in San Francisco and Philadelphia from 1994 to 1999. Methods. A random sample of alternative newspapers was analyzed, and a content analysis was conducted. Results. Between 1994 and 1999, numbers of tobacco...

  • MOST EFFECTIVE USE OF INTERACTIVE MARKETING - NEW MEDIA.  // Media: Asia's Media & Marketing Newspaper;10/8/2004, Asian Brand Marketing Effectivenes... p18 

    This article reports that a Euromonitor report from 2002 suggested that women make over 90 per cent of chocolate purchases in Japan. For a mass-market confectionery brand in Japan, teenage girls and young women are the target market. The message, however, wasn't getting through. In Japan, Kit...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics