TITLE

Brand begins at 30

AUTHOR(S)
McKinlay, Heather
PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains why consumers in their 30s should be the target consumers for drink brands. Data from TGI explaining why some drink brands are popular with the 30 plus age group; Household expenditure on alcohol; Reliance of some brands on television advertising; Effectiveness of direct marketing as a marketing channel.
ACCESSION #
10036203

 

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