Make a song and a dance of it

Mortimer, Ruth
June 2003
Brand Strategy;Jun2003, Issue 172, p26
Trade Publication
Looks at how British music brands are trying to develop an image by offering intimate experiences to customers while generating maximum publicity. Free concert held by popular entertainer Madonna at the HMV store in London; Performance of the music group Rolling Stone at a small venue; Popularity of the superclub; Failure of the Ministry of Sound's joint venture record label Relentless.


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