TITLE

Living off the fat of the brand

AUTHOR(S)
Lewis, Elen
PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates the repercussions to the food and drink industry of the call from the British government and lobby groups for the industry to play a role in the fight against obesity. Threat of increased legislation in the industry due to obesity concerns; Incidence of obesity according to the International Obesity Taskforce; Argument from the food industry on the causes of obesity; Issue of children and advertising.
ACCESSION #
10035991

 

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