Living off the fat of the brand

Lewis, Elen
June 2003
Brand Strategy;Jun2003, Issue 172, p20
Trade Publication
Investigates the repercussions to the food and drink industry of the call from the British government and lobby groups for the industry to play a role in the fight against obesity. Threat of increased legislation in the industry due to obesity concerns; Incidence of obesity according to the International Obesity Taskforce; Argument from the food industry on the causes of obesity; Issue of children and advertising.


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