TITLE

Shareholder value creation

AUTHOR(S)
Marsden, Andrew
PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Calls on marketers to prove that branding delivers shareholder value. Potential shareholders' search for marketers to help define and forecast the scale of future market opportunities; Extent of market capitalizations of branded companies; Shareholders' understanding of brand name products and their value; Reasons why brands are of great value to shareholders.
ACCESSION #
10035603

 

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