Britain is driving forward with no one at the wheel

Jones, Morag Cuddeford
June 2003
Brand Strategy;Jun2003, Issue 172, p10
Trade Publication
Discusses the issue of who will lead the promotion of the British brand. Annual seminar held by the Walpole Committee on ways of improving British companies' growth; Doubts on the capability of the British government to lead the marketing of the British brand; Factors which may hamper efforts to promote brand Britain.


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