TITLE

The Customer's perspective

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the issue of customer satisfaction. Difficulty experienced by companies in delivering customer satisfaction despite market research; Areas of corporate behavior that must be improved to realize customer satisfaction; Assertion that small changes in company policy can affect customer experiences.
ACCESSION #
10035567

 

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