TITLE

Sunlight soap did so much more than just cleaning

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses the impact of the soap brand, Sunlight Soap, in the British market. Reputation of the brand soap as a way of living in Great Britain; Background history of the brand name; Evolution of the Sunlight company founded by William Heskey Lever in 1885 into a private limited company; Expansion of the company's product portfolio.
ACCESSION #
10035483

 

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