Sunlight soap did so much more than just cleaning

Mortimer, Ruth
June 2003
Brand Strategy;Jun2003, Issue 172, p7
Trade Publication
Assesses the impact of the soap brand, Sunlight Soap, in the British market. Reputation of the brand soap as a way of living in Great Britain; Background history of the brand name; Evolution of the Sunlight company founded by William Heskey Lever in 1885 into a private limited company; Expansion of the company's product portfolio.


Related Articles

  • I'LL NAME THAT BRAND IN ONE.  // Marketing (00253650);8/24/2000, p56 

    Speculates on the name of a soap brand originating in the United States in 1926. Advertising testimonials for the soap brand; Wrapper design; Product diversity.

  • NAME THAT BRAND.  // Marketing (00253650);10/3/2007, p76 

    The article presents a quiz related to the identification of a brand name product.

  • Will P&G Sail into Future Without Flagship Brand? Bittar, Christine // Brandweek;5/24/2004, Vol. 45 Issue 21, p7 

    Reports on the impact of the realignment of the global business units of Procter & Gamble on its business. Changes in the executive management of the company; Decline in volume sales of deodorant bar soap for the year ended April 18, 2004; Global brands of the company.

  • Look What We Found! Monroe, Valerie; Edgar, Jolene // O, The Oprah Magazine;Mar2005, Vol. 6 Issue 3, p137 

    Features several cosmetic products. Robin's Egg Soaps from Gianna Rose Atelier; Magic Wand Brushless Mascara from Bare Escentuals; Intense i-Color Collection from Almay; Tourmaline Charged Radiance Masque from Aveda.

  • Moorish!  // Good Health (Australia Edition);Jan2014, p122 

    The article offers brief information on various beauty products from Morocco including the Moroccan Savon Noir Traditional Soap from Mira's Hand, Morrocan Rose Otto Body Wash from Ren and Argan Oil from Kahina Giving Beauty.

  • Case Study: Dove's Real Beauty. Nguyen, Maria // B&T Weekly;5/11/2007 Professional Marketing Su, Vol. 57, p30 

    The article explains that Unilever Australia's Dove Campaign for Real Beauty is a case study of custom publishing for brand name products in Australia. A quarterly magazine entitled "Real Beauty" ties in with the advertising campaign for the soap. Women consumers expressed enthusiasm for the...

  • Double-Duty Beauty. Cho, InSung // Arthur Frommer's Budget Travel (Newsweek LLC);Summer2007 Supplement, Vol. 10, p40 

    The article features several cosmetics and toilet preparations including the Benefit Benetint waterproof lip and cheek stain, Olay Daily Facials Cleansing Cloths and the Happy Hippy body wash by Lush.

  • Confusion at Unilever as Indian division relaunches Pears in UK.  // Marketing Week;4/1/2004, Vol. 27 Issue 14, p5 

    Reports on Unilever's relaunch of its Pears soap brand in U.K. a few months after it was pulled from the market. Confusion caused by the relaunch among Unilever's ranks; Management of the brand in the U.K., not out of the Lever Faberge personal care division, but as an export from the company's...

  • Unilever to spend £25m on extension of its Dove range.  // Marketing Week;1/26/2006, Vol. 29 Issue 4, p7 

    The article reports that the consumer goods manufacturer Unilever PLC is launching a range of Dove products that includes the deodorant Dove Invisible, the body wash Dove Fresh Touch and the shampoo Dove Colour Care. The advertising campaign will be created by Ogilvy & Mather and will follow...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics