TITLE

Getting a buzz out of marketing to consumers

AUTHOR(S)
Salzman, Marian
PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the merits of buzz marketing. Reason behind the popularity of buzz marketing; Consumers targeted by buzz marketing; Brand names which use buzz marketing as a strategy.
ACCESSION #
10035448

 

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